Thursday, December 1, 2011

Gradius & Type Design

As always I am constantly reviewing my portfolio and
finding cool stuff to re-organize and display. I enjoy
looking back at my work and selecting designs and
correlating them with new stuff that I do along the same
routes.

I have recently been doing a lot of
type face designs, logo-mark designs, and typeface
illustrations for freelance clients. While reviewing my
past and academic work I am am reinforced in the idea
that my design work has a theme rooted in classic
typeface design using calligraphy techniques and classic
pencil based themes.

I am very interested in the effect that hand painted signs
and custom lettering has when representing an
organization or business. The craft it takes to create
letters and characters is an amazing pursuit. I started
admiring custom lettering as far back as I can remember.
I would get lost in hand painted signs and redraw them
in my mind. Different lettering and signage had stayed in
my mind and my hand-eye memory.

Lettering and signage is a part of our daily lives. We see it
everywhere, it represents businesses, indicates everything
we do, guides us to locations and warns us from dangers.
Taken that into account and understanding what artists on
the radical spectrum have done with custom lettering, such
as graffiti artists, modern calligraphers, and painters. Lettering
has become a hybrid modern art form both breaking and
reinforcing typographic laws.

I am greatly inspired by these radical artists as well as by
formal craftsmen of the typographic discipline.

Here is an example of some of my typeface design





Here are some pages from my type specimen book
highlighting the development of this typeface.




showing the technique for creating the Gradius typeface.


Versions of a promotional poster for Gradius.


I like the final version of the promotional poster
it includes a lot of the hand-drawn elements that
are essential to its character.

I'll be printing out a copy of this poster and posting it up.

A few examples of how Gradius would be used in combo with
images, illustrations, & other dynamic typefaces.



And another glyph layout version


Here are some more sketches on how I
was experimenting with type design.

some early design sketches.

making the gradius letters



refining the typeface with tracing paper and ruled lines.



and some comps for the type spec book layout and design.






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